Ep. Update - On The Shelf UPDATE!

Please join us at our new Host Ontheshlef.libsyn.com

We have some great new shows waiting for you there.

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Ep. 31 - Consistency Is Key!

In this weeks, Start Your Week Wisdom, we cover the importance of remaining consistent with your programs. From social media to buyer contact, remaining consistent, persistent and stedfast are the keys to success.

Have a great week!

Check out our new host at http://ontheshelf.libsyn.com

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Retail buyers, buyers, Inventors, invention, Social Media, Marketing, Start Your Week Wisdom

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Ep. 30 - What To Do When Bloggers Come Calling?

Welcome to our first Podcast post on Libsyn. We are excited to be here. Today's post was prompted by a question from one of our clients.

The question was, "When bloggers email us asking to review the product should we send them one to review?"

This is a great question and one that needs a complete and strategic answer. If bloggers have not come calling regarding your product, they will.

Take a listen and learn the 4 requirements every blogger should have before reviewing your product.


Check us out at http://ontheshelf.libsyn.com

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Bloggers, Social, marketing, selling your products to retail

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Ep. 29 - Patience Is A Virtue

Don't start your week without listening to this weeks "Start Your Week Wisdom"! These just might be the words you need to hear to keep you in the hunt.

Leave us a comment and let us know how we are doing. We would love to hear how the podcast has impacted your strategy. We would also like to hear if you have any issues or roadblocks in your way that we can help with.

Have a great week!

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SYWW, retail, buyer, selling to big box, selling to costco, submitting your product to retail

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Ep. 28 - 5 Things You Should Never Sell To A Retail Buyer!

After participating in over 100 buyer pitch meetings in multiple countries, I have some definite do's and don'ts that I find critical to my clients' success. In todays episode we will focus on 5 things you never want to sell to a buyer in a pitch meeting:

  1. Never sell yourself
  2. Never sell your future marketing spend
  3. Never sell your products sales potential
  4. Never sell your products future look
  5. Never sell your friends opinions of the product

What does all this mean? Listen and find out.

Have fun and don't forget to subscribe and leave us a comment.

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buyer pitch meeting, sales pitch, buyer meetings, retail, sales products, inventors, invention

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Ep. 27 - Do You Really Know Who Your Customers Are?

In this weeks "Start Your Week Wisdom" we talk about understanding who your customers are so that you can strategically market to them.

We use a recent case study from one of our TLB Clients to drive this concept home.

Don't miss this episode as there is some bonus material at the end that you will find interesting.

Have a great week.

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customers, marketing, retail, selling, sales, distribution, SYWW, On the shelf

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Ep. 26 - Costco Meeting Notes & Wrap Up

We are using this weeks "Start Your Week Wisdom" to discuss the specifics of how our Costco meeting went last Friday and what the outcome was. Don't miss the play by play!!

Note: In the Podcast I mentioned that I would place an image here of the Costco main lobby in Canada. The system woudl not take it, which is why it is not here.

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Costco, Costco Canada, Sell to Costco, Costco Buyer, retailer, retail, retail products, On the shelf, SYWW, Invention, Inventor

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Ep. 25 - How To Prepare For A Face To Face Meeting With A National Retail Buyer - Prep

Don't miss this opportunity to come along with us as we prep for, excecute and recap a real live meeting with a buyer from Costco Canada.

We are flying to Canada folks and it's going to be cold, I mean really cold. However, what better reason to brave the freezing cold, than a meeting at Costco.

Our hope is that coming along on our meeting will help you prepare for yours.

It will be fun!

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buyer meeting, retail buyer meeting, products, sales, selling, inventor, invention

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Ep. 24 - Let's Go Old School

During this Monday's Start Your Week Wisdom, we cover what to do when a buyer is not responding to your communication. Sometimes going Old School is just what the Doctor ordered.

Feel free to leave feedback as to what methods you use when trying to get the attention of retail buyers.

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Retail, buyers, sales, SYWW, getting products into retail, sell your products

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Ep. 23 - 5 Key Topics You Should Include When Sending An Email To A Retail Buyer

If you sell products into retail you will eventually need to email a retail buyer. This weeks podcast covers 5 Key Topics to include when emailing buyers on behalf of your product.

Enjoy!

What key items do you include in your buyer emails? What has worked best for you in the past?

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email, retail, buyers, Products, selling, get into Retail, on the shelf,

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Ep. 22 - Does "NO" Really Mean "NO"?

When speaking to a retail buyer does no really mean no. Listen to this weeks "Start Your Week Wisdom" to find out.

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Selling tips, sales, retail, products, inventor, invention, retailing, Start your week wisdom, On the shelf

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Ep. 21 - Conquer Any Trade Show In Just 9 Easy Steps

In this episode you will learn how to master any trade show and get out of the show more than you put in. I would love to hear your comments, questions and stories.

TLB Blog Link:

9 Strategies to a successful Trade Show

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Trade Shows, Housewares Show, IHS, Exhibitor, Sell at a trade show, on the shelf, retail, buyers, products, inventor, invention

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Ep. 20 - Don't Let Your Guard Down, Not For A Second!

Happy Monday Everyone and welcome back to "Start Your Week Wisdom"! This week I share a somewhat embarassing story that drives the point home about always being prepared and never letting your guard down when calling retail buyers.

Enjoy!!

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Buyers, retail, cold call, sales, selling, on the shelf, TLB Consulting

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Ep. 19 - What Is A Manufactures Representative and Should I Use One To Sell My Products?

In this weeks main podcast we take a deep dive into the world of manufatures reps. What they are, what they do and should you use them.

We hope you find the episode helpful in your quest to get your products on the shelf.

Please feel free to leave us a comment, question or tell us about an experience you have had using a rep in the past.

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Manufactures Representative, reps, retail, commission, products, on the shelf, TLB Consulting

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Ep. 18 - Don't Quit, Ever!

For this Monday's "Start Your Week Wisdom", we are talking about Napolean Hill's advice on how you should never quit if you believe in what you are doing. Don't miss this one, it is a great way to start your year.

Key Links:

Think and Grow Rich

Three Feet From Gold

Napolean Hill Foundation

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Napoleon Hill, Think and Grow Rich, Three Feet from Gold, retail, sales, don't quit, Start your week wisdom, on the shelf

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Ep. 17 - Discovering the Sex of Your Product & How You Can Use It to Sell More!

I bet you did't know your retail product had a sex, did you? Well it does and in this discussion with Tracy Hazzard from Hazz Designs we talk about the different ways you can capitalize on your product's sex in the marketplace. Don't miss this as it is a critical part in your overall strategy to get your porduct on the shelf.

Key Links:

Hazz Designs Website

Twitter

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retail product, sex, hazzdesign, on the shelf, buyer, products, retail, selling, sales, production, inventor, invention

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Ep. 16 - Learn To Celebrate The Little Victories!

In this weeks "Start Your Week Wisdom" we cover the importance of recognizing and celebrating the little victories that happen everyday in your quest to get your products placed in a big box retailer.

Happy 2016! It is going to be a great Year!

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Products, retail products, selling into retail, on the shelf, buyers, retailers

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Ep. 15 - Should You Sell Your Products "TO" Amazon or Should You Sell Your Products "ON" Amazon?

In Ep. 15 we cover the pros and cons to selling products on Amazon as a seller and also selling product to Amazon as a vendor. Don't miss this key information that should be part of your sales strategy at the very beginning.

Happy Holidays to all of our current and future listeners.

Sincerely,

TLB Consulting (On The Shelf)

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Amazon, Amazon vendor, Amazon Seller, Online sales, retail, ecommerce, FBA, Doing business on Amazon

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Ep. 14 - Is Your Business Mobile Enough?

For this weeks "Start Your Week Wisdom" we answered a listeners question, "Should I answer my phone no matter what I am doing, in case it is a buyer calling"?

Have a listen to hear the answer and other insights into doing business wherever you are.

Happy Holidays from TLB Consulting and On The Shelf!!

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Mobile business, retail, buyers, on the shelf, tlb consulting, getting things done, listener question, #SYWW

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Ep. 13 - How To Use Social Media To Improve Product Sales, Attract Buyers & Improve Your Brand!

We hope you enjoy this interview with Jamie Robinson from Mahogany Squared. We cover all aspects of Social Media and how to get started including some tips and tricks from the expert.

Key Links:

MahoganySquared

Jamie's Twitter account

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Social Media, marketing, products, sales, twitter, Facebook, instagram, on the shelf, jamie Robinson

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Ep. 12 - Social Media, What Have You Done For Me Lately?

In this "Start Your Week Wisdom" we talk about the importance of working your Social Media all year so that when you really need it, at Holiday, it will be there for your business.

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Social Media, Marketing, retail, Facebook, twitter, on the shelf, inventor, invention

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Ep. 11 - Pricing Your Product: Part 3 - What Is Margin & How Do I Get More Of It?

In this episode we take a, not to deep, dive into margin, what it is and how to get more of it. This will round out our 3 part series on pricing.

Web links from the show:

Sponsor:

  1. Egoiste Cafe Noir - The best coffee ever: - they are currently giving away Coffee For A Year, don't miss out on signing up for that.

Other links:

  1. Margin Calculator
  2. TLB Consulting pricing strategy

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Pricing, products, retail, getting my product into retail, pricing my product for retail,

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Ep. 10 - You Want It When?

This weeks "Start Your Week Wisdom" is all about getting information and paperwork back to buyers in a timely fashion. Don't miss your shot because you were fumbling with paperwork!

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on the shelf, podcast, retail, getting your product into retail, how to get your product into retail, product, inventor, inventions

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Ep. 9 - Why Packaging Your Product For Retail Is Not A DIY Project!

In this, our 9th episode, we cover all aspects of retail packaging with Branding and Packaging expert Ellen Rudy from POLYPHONY BRANDING.

Don't miss this deep dive into the essentials about your packaging and how doing it right can make or break your products success.

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retail, packaging, branding, on the shelf, getting products into retail, look and feel, branding expert, packaging expert

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Ep. 8 - Please Tell Me No!

Welcome to our first Monday Podcast as part of a new weekly series called "Start Your Week Wisdom". This Monday series will be short tid-bits of information to help you in your quest to get your products On The Shelf. The information is designed to help get your week off to a great start and push you to think in new ways.

Our 1st SYWW is called "Please Tell Me No!" and is 100% about getting through 100 No's to get that 1 Yes. Inspiration this week was pulled off a recent Shark-Tank episode so don't miss it.

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shark-tank, selling, get your products into retail, Pitch, retail product, Inventor, Invention

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Ep. 7 - Pricing Your Product: Part 2 - Determining Your Product Cost & Retail

In this 2nd Installment on Pricing learn how to determine your products Cost & Retail.

**Correction** During this episode we reference it as our 6th episode when, in fact, it is our 7th.

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Pricing, retail, cost, product, getting products into retail, pricing strategy

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Ep. 6 - Designing Your Product For Online Sales - Interview with Tracy Hazard

In this fantastic interview with Tracy Hazzard you will learn the subtile and not so subtle differences betwen selling products online compared to putting them on the shelf of a brick and mortor store.

Special Guest Tracy Hazzard who has spent more than 20 years living and designing together with her husband Tom. For clients they solve the problem of what to make and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ consumer retail products that generate more than $750 million dollars in revenue. Their experiences are taught in an entrepreneurship course at Northwestern University's Kellogg School of Management. In the last year, Tom & Tracy have added WTFFF?! 3D Print podcast hosts to their list of joint credits.

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Online sales, retail, pricing, Tracy Hazzard, packaging, on the shelf, get your product into retail

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Ep. 5 - Pricing Your Product: Part 1 - What Are Program Costs & Why Should You Care?

In our 5th Episode we begin a 3 part series on How To Price Your Product For Retail.

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retail, Pricing, pricing your product, product, How to get into retail, margin, hidden costs

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Ep. 4 - How To Review Your Product, Before a Retail Buyer Does!

In this show we cover key challenges to consider when evaluating your products viability from a retail buyer's perspecitive. If you want to get your product into big box retail you need to view your product as a buyer would. This episode will give you the tools to do that.

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Retail, retail buyer, retail products, Invention, Inventor, getting products into retail

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Ep. 3 - Showing My Product To Retail Buyers, Am I Really Ready?

In this our 3rd episode, we will explore the 7 crucial questions to ask youself before approaching retail buyers with your product. Learn how to incorporate these key elements into your overall strategy.

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Retail, Inventors, retail buyers, products, Inventions

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